View Full Version : Marketing/Prod Mgt in Pharma or Biotech?
I'd love to find folks in the pharma or biotech industry to chat about job strategies. I have a seven year history of marketing and PR in roles with progressively increasing responsibility. I'm currently finishing up my MBA. My dream job would be to work in marketing at a biotech company (ie medical devices).
02-25-2006, 11:59 AM
I can tell you that I have worked for 3 of the big 10 pharma/biotech companies- and all of our marketing/brand teams had experience in our field sales teams. Do you want to do company marketing or brand marketing? Most PR done in this industry comes from the legal department.
Hi Lisa! Thanks for responding. So it sounds like it's best to work in sales a bit before marketing in order to acclimate to the industry - is that what you're saying (Please correct me if I am misinterpreting what you wrote).
Right now I am vying for an internship (MBA) position at a med device company and they have thoughts of placing me in either upstream mktg (product mktg) or downstream (ie sales). Right now, I do sales/mktg support in financial services.
Thanks for your input!
Oh BTW, how are you differentiating/defining "company mktg" and "brand mktg"?
02-26-2006, 06:04 PM
If given the opportunity- I would absolutely "carry the bag." (Go the sales route.) It seams that our most readily promoted- and valued- marketing professionals came from the field at some point (some started there- some came back to the field to get a better understanding of the business.) To get a feel for how products are used and valued- and to get a feel for the whole business model in this very different industry- I can't tell you how vital time in front of the end customer (ie Docs/nurses/whoever is buying or writing) is. You can go to medical school, read every market analysis, interview countless consultants- but the none of that information comes close to being a thorough as what you get sitting down over lunch with a group of customers on a regular basis. You get to know what their needs really are (which is vastly different than what they tell the marketing teams in surveys.) Once you have a feel for that- and combined with good education and research background in marketing- you would be a HUGE asset to a company.
The difference between company and brand marketing depends on the size of the company. Generally- the company will have a marketing department that handles the media buying, basic PR, etc. That department also works closely with the HR department in broad recruiting. Everything that comes out of a pharma company goes through a legal department (much more so than any other industry)- so there are usually marketing folks who are actually lawyers. Then there are brand teams. At a large company, there is a Brand team for each promoted brand. These are the people having a great time. Their job is to create a brand around the brand- does that make sense? They help create any advertising for that brand (not just tv commercials- mostly ads in professional journals), sales aids to be used in the field, motivational stuff for sales professionals, educational information- the list goes on forever. They get to be really creative (after medical/legal has approved it) and they really work closely with the people in the field. I would say the 3 most important groups of people in a bio based company are the Bench Chemists- coming up with compounds (or researchers in device), The Field Sales teams (nobody has a job if sales people aren't successful), and the brand teams.
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